The PSR today confirms the appointment of Lara Stoimenova as non-executive director to its board. She will take up her post on 7 March 2024.

Lara brings experience from a wide range of sectors including digital and telecoms in both an executive and non-executive capacity. In looking at the current opportunities and challenges facing payments in the UK and internationally, including the impact of emerging technology on the UK, Lara’s experience is highly relevant to the PSR’s strategy.

Lara is a competition and regulatory economist with over 20 years’ experience. She is the founder of Sigma Economics, a boutique strategy and economics consulting firm. She is also a non-executive member on the boards of the Jersey Competition Regulatory Authority and Portsmouth Water, where she also chairs their Audit and Risk Committees.

Prior to setting up her own company Lara was a partner at Flint Global, where she set up their Competition and Regulatory practice. She also worked in senior roles at Ofcom (the UK communications regulator) and the CMA (the UK competition authority).

Lara is a trustee at Reform think-tank, dedicated to improving public services in the UK.

Commenting on the appointment, Aidene Walsh, Chair of the PSR, said:

“I’m very pleased to welcome Lara to the PSR Board. Her wide-ranging experience in the digital and telecoms sectors will serve both the PSR and the board effectively.”


Lara Stoimenova
Non-executive director of the PSR Board